Marketing

psychological Factors That Influence Consumer Buying Behavior By Kenrick Callwood, eHow indorser Successful businesses study how to leverage the different factors that influence consumer buying behavior to in effect market their products and maximize sales. Studies generate that there are principally four main factors that count a role in the consumers buying behavior. These factors include heathen factors, social factors, personal factors and psychological factors. The psychological factors that influence an individuals conclusiveness to make a grease ones palms are further categorised into the individuals motivations, perceptions, learning and his beliefs and attitudes. Other plenty Are Reading Psychological Influences on Consumer Behaviour Factors That Influence Consumer Purchasing mark this expression Motivations The motivation is the drive that leads the consumer towards buying a product or service. If the motivation is high, meaning the indispensablene ss or perception of fill is high, the individual provide actively seek to satisfy that need. This results in the consumer deciding to buy the product or service.

This factor is target related to Maslows Hierarchy of Needs which states that every individual result actively seek to satisfy physiological needs first, followed by safety, social, esteem and finally, self-actualization needs. Businesses that successfully leverage these needs will get by consumers to buy their products. Perceptions MBA Notes World defines perception as, The process by which mint select, organize, and interpret information to form a meaningful displace of the world. Consumers make all manner of assoc iations from their prior knowledge and exper! iences. It is unuttered for a company that positions itself as a low distress retail store, Walmart for example, to sell expensive clothing once it has make its market positioning. The consumer perception is that everything that comes from that store is cheap and subconsciously, lower quality....If you want to get a full essay, order it on our website: OrderEssay.net

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